Search engines are the most simple tools for locating information.
Google has spent a lot in building a search engine that delivers the most relevant results, quickly. Google is by far the most popular search engine, and the majority of people utilise search engines whenever they need to find a product or service or just want to learn more.
Despite the fact that there are billions of users of social media globally, these platforms are primarily utilised for amusement or to keep in touch with loved ones.
Social media marketing has evolved from being nice to being essential for contemporary brands. Social media's problem is that it relies on people to make judgments based on their sentiments. It can surely be a helpful platform for increasing brand awareness and promotion, but it typically offers insufficient ROI for service-based industries in particular.
There may be a new product in your newsfeed that catches your eye.
However, you don't wait to buy something after seeing an advertisement on social media if you need it right away. If you want to fill a need or find a solution to an issue, you're much more likely to go to Google and type in exactly what you're searching for.
Your website is the centre of your digital marketing world. Using SEO-based web design will help you ensure that the information on your website and ongoing SEO efforts are satisfying the demands of your potential clients.
We accomplish this at our web design company.
Here are just a few benefits of having a website as opposed to solely depending on social media efforts:
Improving internet visibility for your business
Your business can use an SEO plan to expand its online presence if it has a website. According to data, more than 50 percent of all website traffic comes from organic search results. Therefore, businesses might witness a phenomenal increase in their lead generation efforts if they concentrate more on their SEO strategy.
Even if you're not interested in targeting SEO through a direct campaign, Google will still perceive your website as being SEO-friendly because we construct our websites with SEO in mind.
Marketing your services online
Your services need to be properly described and advertised on your website because the internet is such a potent instrument for generating leads.
A smart landing page should enhance conversion rates in order to help you achieve your marketing or business expansion objectives. Your landing pages should make clear what services you offer and how they solve problems for your target audience. The more effective your landing page is, the higher the conversion rate. The more conversions you have, the better your chances are of attracting new clients.
Adding to your sales pipeline
When evaluating the pros and cons of your company using social media versus having a website, keep in mind that a website is an essential part of your sales funnel.
At the top of the sales funnel, Users will arrive at your landing page in different ways. where website visitors can learn more about your business and services, directing them to the bottom of the funnel, where they can convert and make a purchase from you.
Establishing trustworthiness and social evidence
Giving your users valuable knowledge is one way to raise your website's search engine exposure.
The first is to aid in your comprehension of the search terms used by internet users so you can provide them with quality content that meets their needs. It is more likely that you will rank well online and win your audience's trust if you provide more helpful material.
Providing your business with important data
As you weigh your company's website vs. social media strategy, keep in mind that a website provides information that is crucial for the web, sales, and marketing departments of your company.
Important data to track consists of:
- A figure of website visitors
- The bulk of time users spend on a website
- Percentage of conversions on a website
- Bounce rate
Google’s Helpful Algorithm Changes
Google's algorithm is constantly updated in order to consistently provide its users with the most beneficial outcomes when it comes to website design and supplying a service or product. Their intent is to organise information and make it useful for everyone. If SEO optimization is not a part of your web design approach, your website will unquestionably perform poorly in terms of quality traffic numbers. SEO traffic and conversion should be significantly impacted by a website structure. This is one of our top priorities as web design experts.